In today’s episode, I chat with Marina Krivonossova, founder of Retold, a successful B2B content marketing agency. We discuss her unconventional, non-linear path to career success, the power of family support, and how Marina built a business that aligns with her desired lifestyle. Marina shares valuable tips on assessing company culture and managing difficult work situations. Plus, we dive into the importance of clear communication in maintaining wellness at work.

“I had to force myself to learn how to be a better communicator and to not jump ahead of myself in that sense and be an overthinker, as I’ve always been. I was always that person in my head, and I was scared of having those conversations because I just played out in my head how I thought they’d go.” – Marina Krivonossova

I also share a personal update about my transition from freelancing to a full-time hybrid work model, its challenges, and how I’m settling in and returning to intentionally choosing activities that benefit my health and wellness instead of getting trapped in a shame spiral.

Key Takeaways:

• Follow Your Passion: Marina’s transition from a STEM focus to marketing showcases the importance of following your passion, even if it means deviating from traditional paths. It’s crucial to align your career with what genuinely excites you.
• Prioritize Wellness: Marina emphasizes creating a sustainable work-life balance. She advises checking company culture and turnover rates on LinkedIn before taking a job and stresses the importance of open communication about work expectations.
• Advocate for Yourself: Whether you’re transitioning to a new role or managing a difficult work situation, it’s essential to prioritize your health and wellness. Marina shares valuable tips on emotionally disconnecting from stressful work environments and communicating effectively with managers.

5 Key Questions for Deeper Discussion:

Let me know what you think about these key themes from the show!

1. Company Values: Marina mentions that one of the companies she previously worked for claimed to value well-being but didn’t reflect that in their actions. In what ways can companies genuinely promote and uphold employee wellness?
   
2. Cultural Norms: We discussed cultural acceptance of unhealthy work behaviors. How can we collectively shift these norms to prioritize mental health and well-being in the workplace?
   
3. Researching Employers: Marina suggests reaching out to current employees on LinkedIn and checking turnover rates. How effective do you think these strategies are in assessing a potential employer’s work culture?
   
4. Open Communication: Marina shares the importance of open communication with managers about work-life balance. What are some effective communication strategies that employees can use to advocate for their well-being at work?
   
5. Life-Work Transitions: I share a bit about my own transition from freelancing to a full-time hybrid role. How do transitions, even positive ones, challenge your health routines and well-being, and what strategies do you use to navigate these challenges?

About Marina Krivonossova
Marina Krivonossova is a Content Marketing Specialist & Founder of the B2B Content Marketing agency Retold. With an extensive background in marketing, including content, social media, branding, and more, Marina opted for the agency approach after working in marketing leadership roles with companies in several different verticals. Today, she is passionate about bringing the power of storytelling and innovation into the world of content marketing to help companies solidify strategies that get results. 

Connect with Marina
LinkedIn: @marina-krivonossova
Website: retoldmarketing.com
Instagram: @retold_marketing

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The Magic of What If Cards made by Shannon Danielle
If you’re interested in the card deck I mentioned in this episode, you can find them at purepossibilities.net.

Where to Listen to Wellness in a Chaotic World

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